Customer Metrics for the Boardroom - what we can Learn and Unlearn from Finance?

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_66 ◽

2014 ◽

pp. 127-127

Author(s):

Suvi Nenonen

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