Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

206

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319109626, 9783319109633

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

2008 AMS Outstanding Marketing Teacher Award: A Few Thoughts and Observations

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_79 ◽

2014 ◽

pp. 152-152

Author(s):

Jakki Mohr

Download Full-text

Customer Metrics for the Boardroom - what we can Learn and Unlearn from Finance?

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_66 ◽

2014 ◽

pp. 127-127

Author(s):

Suvi Nenonen

Download Full-text

Investigating and Asserting the Influence of the Sales Force on the Prevention of Customers’ Late Payment

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_56 ◽

2014 ◽

pp. 113-113

Author(s):

Joël Le Bon

Keyword(s):

Sales Force

Download Full-text

Perceived Consumer Satisfaction with Service Quality: Testing Moderation Effects

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_49 ◽

2014 ◽

pp. 100-102

Author(s):

Janet D. Neal

Keyword(s):

Service Quality ◽

Consumer Satisfaction ◽

Moderation Effects ◽

Quality Testing

Download Full-text

Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_48 ◽

2014 ◽

pp. 95-99

Author(s):

Eappen Thiruvattal ◽

Dan Petrovici

Keyword(s):

Perceived Value ◽

Cross Sectional Study ◽

Sectional Study ◽

Cross Sectional ◽

Customer Perceived Value ◽

General Insurance

Download Full-text

Conspicuous Consumption of Branded Accessories

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_43 ◽

2014 ◽

pp. 86-86

Author(s):

Nizar Souiden ◽

Larry Pleshko ◽

Julien Prtenjaca

Keyword(s):

Conspicuous Consumption

Download Full-text

Modeling the Buying Center Influence: Value Creation in Buyer-Seller Relationships

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_28 ◽

2014 ◽

pp. 67-67

Author(s):

Julie Huntley

Keyword(s):

Value Creation

Download Full-text

Putting the ‘Business’ Back into B-School Education

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_204 ◽

2014 ◽

pp. 339-339

Author(s):

Ian Cross ◽

Roy A. Wiggins ◽

Pierre Berthon

Keyword(s):

School Education

Download Full-text

The Strategic Side of Trends: On Deviance, Normalization, and the Creation of Markets

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_201 ◽

2014 ◽

pp. 332-332

Author(s):

Franz Liebl

Keyword(s):

The Creation

Download Full-text

The Impact of Standardization and Adaptation on Performance in Retailing: Empirical Evidence from Franchising

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_196 ◽

2014 ◽

pp. 327-327

Author(s):

Tobias Heussler ◽

Christof Backhaus ◽

Hai Van Duong Dinh ◽

Markus Blut ◽

Dieter Ahlert

Keyword(s):

Empirical Evidence ◽

The Impact

Download Full-text

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

2008 AMS Outstanding Marketing Teacher Award: A Few Thoughts and Observations

Customer Metrics for the Boardroom - what we can Learn and Unlearn from Finance?

Investigating and Asserting the Influence of the Sales Force on the Prevention of Customers’ Late Payment

Perceived Consumer Satisfaction with Service Quality: Testing Moderation Effects

Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae

Conspicuous Consumption of Branded Accessories

Modeling the Buying Center Influence: Value Creation in Buyer-Seller Relationships

Putting the ‘Business’ Back into B-School Education

The Strategic Side of Trends: On Deviance, Normalization, and the Creation of Markets

The Impact of Standardization and Adaptation on Performance in Retailing: Empirical Evidence from Franchising

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications