Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

206

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319109626, 9783319109633

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

How Personal Nostalgia Influences Giving to Charity

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_124 ◽

2014 ◽

pp. 219-219

Author(s):

Altaf Merchant

Download Full-text

Common Knowledge in Buyer-Supplier Relationships and its Moderating Effect on the Relationship Between Environmental Uncertainty and Relational Contracts

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_194 ◽

2014 ◽

pp. 325-325

Author(s):

Jon Bingen Sande ◽

Sven A. Haugland

Keyword(s):

Common Knowledge ◽

Environmental Uncertainty ◽

Moderating Effect ◽

Relational Contracts ◽

Supplier Relationships ◽

The Relationship

Download Full-text

Brand Authenticity: The Role of Stability and Rarity

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_70 ◽

2014 ◽

pp. 135-135

Author(s):

Julie Anna Guidry ◽

George M. Zinkhan ◽

Leona Tam

Keyword(s):

Brand Authenticity

Download Full-text

2008 AMS Outstanding Marketing Teacher Award: A Few Thoughts and Observations

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_79 ◽

2014 ◽

pp. 152-152

Author(s):

Jakki Mohr

Download Full-text

Customer Metrics for the Boardroom - what we can Learn and Unlearn from Finance?

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_66 ◽

2014 ◽

pp. 127-127

Author(s):

Suvi Nenonen

Download Full-text

Investigating and Asserting the Influence of the Sales Force on the Prevention of Customers’ Late Payment

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_56 ◽

2014 ◽

pp. 113-113

Author(s):

Joël Le Bon

Keyword(s):

Sales Force

Download Full-text

Perceived Consumer Satisfaction with Service Quality: Testing Moderation Effects

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_49 ◽

2014 ◽

pp. 100-102

Author(s):

Janet D. Neal

Keyword(s):

Service Quality ◽

Consumer Satisfaction ◽

Moderation Effects ◽

Quality Testing

Download Full-text

Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_48 ◽

2014 ◽

pp. 95-99

Author(s):

Eappen Thiruvattal ◽

Dan Petrovici

Keyword(s):

Perceived Value ◽

Cross Sectional Study ◽

Sectional Study ◽

Cross Sectional ◽

Customer Perceived Value ◽

General Insurance

Download Full-text

Conspicuous Consumption of Branded Accessories

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_43 ◽

2014 ◽

pp. 86-86

Author(s):

Nizar Souiden ◽

Larry Pleshko ◽

Julien Prtenjaca

Keyword(s):

Conspicuous Consumption

Download Full-text

Modeling the Buying Center Influence: Value Creation in Buyer-Seller Relationships

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-10963-3_28 ◽

2014 ◽

pp. 67-67

Author(s):

Julie Huntley

Keyword(s):

Value Creation

Download Full-text

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

How Personal Nostalgia Influences Giving to Charity

Common Knowledge in Buyer-Supplier Relationships and its Moderating Effect on the Relationship Between Environmental Uncertainty and Relational Contracts

Brand Authenticity: The Role of Stability and Rarity

2008 AMS Outstanding Marketing Teacher Award: A Few Thoughts and Observations

Customer Metrics for the Boardroom - what we can Learn and Unlearn from Finance?

Investigating and Asserting the Influence of the Sales Force on the Prevention of Customers’ Late Payment

Perceived Consumer Satisfaction with Service Quality: Testing Moderation Effects

Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae

Conspicuous Consumption of Branded Accessories

Modeling the Buying Center Influence: Value Creation in Buyer-Seller Relationships

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications