The Use of the 3M Model to Predict Traits Related to Involvement with Sports and Fashionable Clothing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_139 ◽

2014 ◽

pp. 323-327

Author(s):

Plínio Rafael Reis Monteiro ◽

Ricardo Teixeira Veiga

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