Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Latest Publications

TOTAL DOCUMENTS

139

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Published By Springer International Publishing

9783319118055, 9783319118062

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Use of the 3M Model to Predict Traits Related to Involvement with Sports and Fashionable Clothing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_139 ◽

2014 ◽

pp. 323-327

Author(s):

Plínio Rafael Reis Monteiro ◽

Ricardo Teixeira Veiga

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Intent-to-Purchase and Mega-Special-Event Sponsorship: A Longitudinal Analysis of the Super Bowl

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_92 ◽

2014 ◽

pp. 202-202

Author(s):

Norm O’Reilly ◽

Mark Lyberger ◽

Larry McCarthy ◽

Benoit Seguin ◽

John Nadeau

Keyword(s):

Longitudinal Analysis ◽

Super Bowl ◽

Special Event ◽

Intent To Purchase

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Broadening the Horizons of Bullwhip Effect: A Proposal

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_70 ◽

2014 ◽

pp. 151-151

Author(s):

Göran Svensson

Keyword(s):

Bullwhip Effect

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Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_56 ◽

2014 ◽

pp. 128-128

Author(s):

Kenneth C. Gehrt ◽

Mahesh N. Rajan ◽

Matthew O–Brien ◽

Tomoaki Sakano ◽

Naoto Onzo

Keyword(s):

High Speed ◽

High Speed Rail ◽

Rail Service

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Brand Switching and the Elderly Consumer

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_55 ◽

2014 ◽

pp. 127-127

Author(s):

Komal Gyani Karani

Keyword(s):

The Elderly ◽

Brand Switching

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Exploring the costs of Material Possession Attachment

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_52 ◽

2014 ◽

pp. 124-124

Author(s):

Jamie Ressler

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Selection of Private Hospitals in a Third World Country; An Exploratory Study of Health Consumers’ Hospital Search and Evaluation Behaviors

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_51 ◽

2014 ◽

pp. 120-123

Author(s):

Mohammed Abdur Razzaque

Keyword(s):

Exploratory Study ◽

Third World ◽

World Country ◽

Private Hospitals ◽

Third World Country ◽

Health Consumers ◽

Selection Of

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Blogging: Trial and Error in the Services Marketing Course

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_32 ◽

2014 ◽

pp. 57-61

Author(s):

Jane P. Wayland ◽

Crystal Yan Lin

Keyword(s):

Services Marketing ◽

Trial And Error

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Intra- and Inter-coordination of Export Manufacturers: A Cluster Analysis of Indegenous Chinese Exporters

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_24 ◽

2014 ◽

pp. 40-40

Author(s):

Chun Zhang ◽

Zuohao Hu

Keyword(s):

Cluster Analysis

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Distribution Relationship Management (DRM): A Conceptualization

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11806-2_22 ◽

2014 ◽

pp. 38-38

Author(s):

Frederick Hong-kit Yim

Keyword(s):

Relationship Management

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual ConferenceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Use of the 3M Model to Predict Traits Related to Involvement with Sports and Fashionable Clothing

Intent-to-Purchase and Mega-Special-Event Sponsorship: A Longitudinal Analysis of the Super Bowl

Broadening the Horizons of Bullwhip Effect: A Proposal

Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective

Brand Switching and the Elderly Consumer

Exploring the costs of Material Possession Attachment

Selection of Private Hospitals in a Third World Country; An Exploratory Study of Health Consumers’ Hospital Search and Evaluation Behaviors

Blogging: Trial and Error in the Services Marketing Course

Intra- and Inter-coordination of Export Manufacturers: A Cluster Analysis of Indegenous Chinese Exporters

Distribution Relationship Management (DRM): A Conceptualization

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Latest Publications