The Three Dichotomies of Marketing Academe

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_43 ◽

2014 ◽

pp. 122-122

Author(s):

Earl D. Honeycutt ◽

John B. Ford ◽

Shawn T. Thelen

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