Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
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120

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Published By Springer International Publishing

9783319118444, 9783319118451

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Sponsorship Evaluation in South Africa

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_98 ◽

2014 ◽

pp. 283-287

Author(s):

Adele Berndt

Keyword(s):

South Africa

Wooing Partners: Who Wants to Be in an FTA Agreement?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_93 ◽

2014 ◽

pp. 271-274

Author(s):

Louise A. Heslop ◽

Nicolas Papadopoulos ◽

Roberto Solano-Mendez ◽

Jose Rojas Mendez ◽

Jason Baillargeon

Thinking Straight about Generational Marketing: Lessons from Analyzing US Consumers’ Vacationing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_81 ◽

2014 ◽

pp. 237-237

Author(s):

Mark Peterson ◽

Sheri L. Lambert

Keyword(s):

Generational Marketing

The Effects of Experience and Age on Relational Orientation

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_6 ◽

2014 ◽

pp. 27-27

Author(s):

Kishore Gopalakrishna Pillai

Keyword(s):

Relational Orientation

Transition to Western Consumerism: How Consumers Cope with Marketing in Romania

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_53 ◽

2014 ◽

pp. 157-160

Author(s):

Simona Stan ◽

David M. Boush

On the Potential for Segmenting the Hispanic Grocery Shopping Market: Degree of Acculturation

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_51 ◽

2014 ◽

pp. 151-151

Author(s):

Lucette B. Comer ◽

J. A. F. Nicholls

Keyword(s):

Grocery Shopping

Optimal Defense Strategies Under Varying Consumer Distributional Patterns and Market Maturity

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_49 ◽

2014 ◽

pp. 140-144

Author(s):

Ulrike Schuster ◽

Juergen Woeckl

Keyword(s):

Optimal Defense ◽

Defense Strategies ◽

Distributional Patterns

What Happened? Resesearch Traps for Neophyte Researchers

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_47 ◽

2014 ◽

pp. 130-134

Author(s):

Ashley Lye

The Three Dichotomies of Marketing Academe

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_43 ◽

2014 ◽

pp. 122-122

Author(s):

Earl D. Honeycutt ◽

John B. Ford ◽

Shawn T. Thelen

Interactive Service Quality

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_28 ◽

2014 ◽

pp. 76-76

Author(s):

Göran Svensson

Keyword(s):

Service Quality ◽

Interactive Service

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic UncertaintyLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Sponsorship Evaluation in South Africa

Wooing Partners: Who Wants to Be in an FTA Agreement?

Thinking Straight about Generational Marketing: Lessons from Analyzing US Consumers’ Vacationing

The Effects of Experience and Age on Relational Orientation

Transition to Western Consumerism: How Consumers Cope with Marketing in Romania

On the Potential for Segmenting the Hispanic Grocery Shopping Market: Degree of Acculturation

Optimal Defense Strategies Under Varying Consumer Distributional Patterns and Market Maturity

What Happened? Resesearch Traps for Neophyte Researchers

The Three Dichotomies of Marketing Academe

Interactive Service Quality

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Latest Publications