Transition to Western Consumerism: How Consumers Cope with Marketing in Romania

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_53 ◽

2014 ◽

pp. 157-160

Author(s):

Simona Stan ◽

David M. Boush

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