Wooing Partners: Who Wants to Be in an FTA Agreement?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_93 ◽

2014 ◽

pp. 271-274

Author(s):

Louise A. Heslop ◽

Nicolas Papadopoulos ◽

Roberto Solano-Mendez ◽

Jose Rojas Mendez ◽

Jason Baillargeon

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