Multifunctional Relations in Channel Partnerships

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13159-7_27 ◽

2014 ◽

pp. 119-123

Author(s):

William H. Redmond ◽

Nancy J. Merritt

Download Full-text