An Investigation of Factors Contributing to Asymmetric Price-Tier Competition

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13159-7_97 ◽

2014 ◽

pp. 429-429

Author(s):

K. Sivakumar

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