Premixing, Remixing, and Scratch Mixing in the Marketing of Goods, Services, and Goods/Services Bundles

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16937-8_61 ◽

2015 ◽

pp. 259-262

Author(s):

Martin L. Bell

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