Impact of Media on the Effectiveness of Corrective Messages

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_171 ◽

2015 ◽

pp. 579-579

Author(s):

Japhet H. Nkonge

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