Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

198

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319169453, 9783319169460

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Targeting Public Relations Activities

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_186 ◽

2015 ◽

pp. 594-594

Author(s):

Julian W. Vincze

Keyword(s):

Public Relations

Download Full-text

Impact of Media on the Effectiveness of Corrective Messages

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_171 ◽

2015 ◽

pp. 579-579

Author(s):

Japhet H. Nkonge

Download Full-text

Male and Female Heavy-Users of an Apparel Product Category: A Comparison of Sex Related Segment Profiles

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_17 ◽

2015 ◽

pp. 70-73

Author(s):

Barnett A. Greenberg ◽

James R. Lumpkin

Keyword(s):

Product Category ◽

Male And Female ◽

Heavy Users ◽

Apparel Product

Download Full-text

Environmental Planning and Control for the 1980s as Perceived by Supermarket Executives

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_160 ◽

2015 ◽

pp. 568-568

Author(s):

Myron J. Leonard ◽

Keith T. Stephens

Keyword(s):

Environmental Planning ◽

Planning And Control ◽

And Control

Download Full-text

Marketing Research: Family Income Levels and Enrollment Strategies

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_156 ◽

2015 ◽

pp. 564-564

Author(s):

Loren B. Jung ◽

Van D. Psimitis

Keyword(s):

Family Income ◽

Marketing Research ◽

Income Levels

Download Full-text

Criminal justice agencies VS. Type a marketers of stolen property

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_153 ◽

2015 ◽

pp. 561-561

Author(s):

Robert F. Hoel ◽

Ted Roselius

Keyword(s):

Criminal Justice ◽

Type A

Download Full-text

Hispanic Consumer Behavior: A Review and Analysis

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_133 ◽

2015 ◽

pp. 541-541

Author(s):

Thomas J. Beggs ◽

Michael K. Mills ◽

Surja Tjahaja

Keyword(s):

Consumer Behavior

Download Full-text

Awareness, Usage, and Perception of Small Business Administration’S Counseling Programs

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_124 ◽

2015 ◽

pp. 525-529

Author(s):

Venkatakrishna V. Bellur

Keyword(s):

Small Business ◽

Counseling Programs

Download Full-text

The Keno Player as Consumer

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_121 ◽

2015 ◽

pp. 511-513

Author(s):

Rosa Oppenheim ◽

Alan Oppenheim

Download Full-text

Development of Marketing Channels in Developing Countries the Turkish Case

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16946-0_12 ◽

2015 ◽

pp. 51-55

Author(s):

Kemal Kurtulu§

Keyword(s):

Developing Countries ◽

Marketing Channels ◽

Turkish Case

Download Full-text

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Targeting Public Relations Activities

Impact of Media on the Effectiveness of Corrective Messages

Male and Female Heavy-Users of an Apparel Product Category: A Comparison of Sex Related Segment Profiles

Environmental Planning and Control for the 1980s as Perceived by Supermarket Executives

Marketing Research: Family Income Levels and Enrollment Strategies

Criminal justice agencies VS. Type a marketers of stolen property

Hispanic Consumer Behavior: A Review and Analysis

Awareness, Usage, and Perception of Small Business Administration’S Counseling Programs

The Keno Player as Consumer

Development of Marketing Channels in Developing Countries the Turkish Case

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications