Determining the Salience of Relevant Referents

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_6 ◽

2015 ◽

pp. 24-24

Author(s):

Myron Glassman ◽

Robin Winn

Download Full-text