Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges
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103

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Published By Springer International Publishing

9783319169750, 9783319169767

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Response Quality of Confidential and Complex Questions

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_99 ◽

2015 ◽

pp. 324-324

Author(s):

Donald R. Williams ◽

Ronald D. Taylor ◽

John H. Summey

Keyword(s):

Response Quality

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Response and Item Omission Rates for Format Justified Questionnaires

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_98 ◽

2015 ◽

pp. 323-323

Author(s):

John H. Summey ◽

Ronald D. Taylor

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Marketing and the New Woman

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_95 ◽

2015 ◽

pp. 320-320

Author(s):

Mary Jane Nelson ◽

Vincent F. Orza

Keyword(s):

New Woman ◽

The New Woman

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Decision Makers in Smaller Sized Firms

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_79 ◽

2015 ◽

pp. 304-304

Author(s):

Michael R. Czinkota ◽

Thomas A. Czinkota

Keyword(s):

Decision Makers

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Forecasting of Consumer Behavior under Uncertainty

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_77 ◽

2015 ◽

pp. 302-302

Author(s):

W. Brauers

Keyword(s):

Consumer Behavior

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Needed: A Rational American Maritime Policy for Trade and for Defense

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_70 ◽

2015 ◽

pp. 286-290

Author(s):

L. Joseph Rosenberg ◽

E. Cameron Williams

Keyword(s):

Maritime Policy

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Competition Between Original Brands and Generics in Pharmaceuticals: Analysis and Policy Implications

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_69 ◽

2015 ◽

pp. 282-285 ◽

Cited By ~ 2

Author(s):

Barbara Frew ◽

James R. Frew ◽

Charles F. Swift

Keyword(s):

Policy Implications ◽

Pharmaceuticals Analysis

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Comparative Analysis of Advertising Agency Systems in Multiple Environments

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_62 ◽

2015 ◽

pp. 247-252

Author(s):

Erdener Kaynak ◽

Lionel A. Mitchell

Keyword(s):

Comparative Analysis ◽

Advertising Agency ◽

Multiple Environments

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Determining the Salience of Relevant Referents

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_6 ◽

2015 ◽

pp. 24-24

Author(s):

Myron Glassman ◽

Robin Winn

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A Comparative Analysis of Select Channel Management Practices in Firms from Five Industry Groups

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_2 ◽

2015 ◽

pp. 5-8

Author(s):

James R. Moore ◽

Donald W. Eckrich

Keyword(s):

Comparative Analysis ◽

Management Practices ◽

Channel Management

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing ChallengesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Response Quality of Confidential and Complex Questions

Response and Item Omission Rates for Format Justified Questionnaires

Marketing and the New Woman

Decision Makers in Smaller Sized Firms

Forecasting of Consumer Behavior under Uncertainty

Needed: A Rational American Maritime Policy for Trade and for Defense

Competition Between Original Brands and Generics in Pharmaceuticals: Analysis and Policy Implications

Comparative Analysis of Advertising Agency Systems in Multiple Environments

Determining the Salience of Relevant Referents

A Comparative Analysis of Select Channel Management Practices in Firms from Five Industry Groups

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges
Latest Publications