Response and Item Omission Rates for Format Justified Questionnaires

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - The 1980’s: A Decade of Marketing Challenges ◽

10.1007/978-3-319-16976-7_98 ◽

2015 ◽

pp. 323-323

Author(s):

John H. Summey ◽

Ronald D. Taylor

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