Advertising Executives’ Views of Attributes in Winning New Clients

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_40 ◽

2015 ◽

pp. 131-134

Author(s):

Kim Shyan Fam ◽

David S. Waller

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