Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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153

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Published By Springer International Publishing

9783319173559, 9783319173566

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Advertising Executives’ Views of Attributes in Winning New Clients

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_40 ◽

2015 ◽

pp. 131-134

Author(s):

Kim Shyan Fam ◽

David S. Waller

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Developing and Managing an International Brand Portfolio

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_113 ◽

2015 ◽

pp. 372-372 ◽

Cited By ~ 2

Author(s):

Susan P. Douglas ◽

C. Samuel Craig

Keyword(s):

Brand Portfolio

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What do Small and Medium-Sized Manufacturers Need to Enhance Their Globalization Efforts?

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_97 ◽

2015 ◽

pp. 328-329

Author(s):

G. M. Naidu ◽

Jo Ann Oravec ◽

Lawrence W. Neuman

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Marketing as a Policy Science: An Australasian View

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_94 ◽

2015 ◽

pp. 316-319

Author(s):

Lance McMahon

Keyword(s):

Policy Science

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Changes in the Structure of Grocery Retailing in Poland after 1989

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_84 ◽

2015 ◽

pp. 279-282

Author(s):

John A Dawson ◽

John S Henley

Keyword(s):

Grocery Retailing

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Consumer Behavior in Virtual Shopping Environments and Consequences for Retailing

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_82 ◽

2015 ◽

pp. 269-272

Author(s):

Thomas Foscht ◽

Karl Franzens

Keyword(s):

Consumer Behavior ◽

Shopping Environments ◽

Virtual Shopping

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Vacations by the Book

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_64 ◽

2015 ◽

pp. 208-208

Author(s):

Nina M. Ray

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An Empirical Assessment of Two Univariate Screening Measures in Cluster Analysis

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_36 ◽

2015 ◽

pp. 119-120

Author(s):

Catherine M. Schaffer ◽

Paul E. Green ◽

Frank J. Carmone

Keyword(s):

Cluster Analysis ◽

Empirical Assessment ◽

Screening Measures

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Consumer Ethnocentrism: An Exploratory Study of Influencing Factors

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_30 ◽

2015 ◽

pp. 105-105

Author(s):

Mohan K. Menon ◽

Pamela A. Kennett

Keyword(s):

Influencing Factors ◽

Exploratory Study ◽

Consumer Ethnocentrism

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International Channels of Distribution: Who Decides and How?

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_3 ◽

2015 ◽

pp. 11-12

Author(s):

William T. Ryan ◽

William H. Lauffer

Keyword(s):

Channels Of Distribution

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Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Advertising Executives’ Views of Attributes in Winning New Clients

Developing and Managing an International Brand Portfolio

What do Small and Medium-Sized Manufacturers Need to Enhance Their Globalization Efforts?

Marketing as a Policy Science: An Australasian View

Changes in the Structure of Grocery Retailing in Poland after 1989

Consumer Behavior in Virtual Shopping Environments and Consequences for Retailing

Vacations by the Book

An Empirical Assessment of Two Univariate Screening Measures in Cluster Analysis

Consumer Ethnocentrism: An Exploratory Study of Influencing Factors

International Channels of Distribution: Who Decides and How?

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications