Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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TOTAL DOCUMENTS

153

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Published By Springer International Publishing

9783319173559, 9783319173566

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Interface Management and Relationship Marketing: An Exploratory Analysis of Complex Exchange Systems within Service Activities

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_49 ◽

2015 ◽

pp. 163-163

Author(s):

Frédéric Jallat

Keyword(s):

Relationship Marketing ◽

Exploratory Analysis ◽

Interface Management ◽

Service Activities

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Understanding Service Quality and Customer Satisfaction in the Telemarketing Industry

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_83 ◽

2015 ◽

pp. 273-278

Author(s):

Karen A. Berger ◽

Martin T. Topol

Keyword(s):

Customer Satisfaction ◽

Service Quality

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Market Entry Modes for Direct Investment: A Study of Hong Kong Manufacturing Firms Entering China

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_53 ◽

2015 ◽

pp. 167-170

Author(s):

Po-yuk Ho ◽

Yi-zheng Shi ◽

Wai-sum Siu

Keyword(s):

Hong Kong ◽

Direct Investment ◽

Market Entry ◽

Manufacturing Firms ◽

Entry Modes

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The Globalization of Markets: Is Convergence A Myth?

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_115 ◽

2015 ◽

pp. 374-378

Author(s):

Donald F. Dixon ◽

Arthur Sybrandy

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Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_77 ◽

2015 ◽

pp. 246-246

Author(s):

Bulent Menguc ◽

Nimet Uray

Keyword(s):

Empirical Evidence ◽

Perceived Value ◽

Moderating Effects ◽

Semantic Cues ◽

Purchase Situation

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Category Management as a Competitive Marketing Strategy in the Food Industry

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_69 ◽

2015 ◽

pp. 222-223

Author(s):

A. Ben Oumlil ◽

Rebecca Wells ◽

Steffani Scheurich

Keyword(s):

Marketing Strategy ◽

Food Industry ◽

Category Management ◽

Competitive Marketing Strategy

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Innovative Firms and the Management of Technological Partnerships: Evidence from Australia

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_92 ◽

2015 ◽

pp. 314-314

Author(s):

Colin S. McLeod ◽

Simon J. Bell

Keyword(s):

Innovative Firms

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Transportation Infrastructure Investment in Developing Countries: Implications for International Marketers

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_28 ◽

2015 ◽

pp. 96-100 ◽

Cited By ~ 1

Author(s):

John Ozment ◽

David L. Kurtz ◽

Julie J. Gentry

Keyword(s):

Developing Countries ◽

Transportation Infrastructure ◽

Infrastructure Investment

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Culture and Communication in International Marketing Channels

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_4 ◽

2015 ◽

pp. 13-14 ◽

Cited By ~ 1

Author(s):

Trina Larsen ◽

Brent A. Smith ◽

Bert Rosenbloom

Keyword(s):

International Marketing ◽

Marketing Channels ◽

Culture And Communication

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SME International Market Entry: The Role of Serendipity

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_144 ◽

2015 ◽

pp. 478-478

Author(s):

Bill Merrilees ◽

Dale Miller ◽

James Tiessen

Keyword(s):

Market Entry ◽

International Market

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Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Interface Management and Relationship Marketing: An Exploratory Analysis of Complex Exchange Systems within Service Activities

Understanding Service Quality and Customer Satisfaction in the Telemarketing Industry

Market Entry Modes for Direct Investment: A Study of Hong Kong Manufacturing Firms Entering China

The Globalization of Markets: Is Convergence A Myth?

Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey

Category Management as a Competitive Marketing Strategy in the Food Industry

Innovative Firms and the Management of Technological Partnerships: Evidence from Australia

Transportation Infrastructure Investment in Developing Countries: Implications for International Marketers

Culture and Communication in International Marketing Channels

SME International Market Entry: The Role of Serendipity

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications