What do Small and Medium-Sized Manufacturers Need to Enhance Their Globalization Efforts?

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_97 ◽

2015 ◽

pp. 328-329

Author(s):

G. M. Naidu ◽

Jo Ann Oravec ◽

Lawrence W. Neuman

Download Full-text