Extending the Retail Brand to Non-traditional Products

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_13 ◽

2015 ◽

pp. 127-135

Author(s):

Elisa Martinelli ◽

Francesca de Canio ◽

Gianluca Marchi ◽

Marina Vignola

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