Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
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9783319201818, 9783319201825

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Implementation of the Product Life Cycle Concept in Private Label Management: Focus on the Growth Stage

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_6 ◽

2015 ◽

pp. 53-62 ◽

Cited By ~ 1

Author(s):

Sandra Horvat ◽

Đurđana Ozretić-Došen

Keyword(s):

Life Cycle ◽

Product Life Cycle ◽

Growth Stage ◽

Private Label ◽

Product Life

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Buying of Private Labels Across Categories: How Far Is too far?

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_4 ◽

2015 ◽

pp. 35-42 ◽

Cited By ~ 2

Author(s):

Magda Nenycz-Thiel ◽

Jenni Romaniuk

Keyword(s):

Private Labels

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Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_17 ◽

2015 ◽

pp. 167-175

Author(s):

Rita Coelho do Vale ◽

Pedro Verga Matos ◽

Jorge Caiado

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Equation Modeling ◽

Store Loyalty ◽

Private Labels ◽

Integrated Framework ◽

Modeling Approach

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The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_8 ◽

2015 ◽

pp. 71-81 ◽

Cited By ~ 1

Author(s):

Juan Carlos Gázquez-Abad ◽

Francisco J. Martínez-López

Keyword(s):

Data Analysis ◽

Panel Data ◽

Panel Data Analysis ◽

Private Labels ◽

National Brands ◽

The Relationship

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The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_20 ◽

2015 ◽

pp. 193-201

Author(s):

Mbaye Fall-Diallo ◽

Joseph Kaswengi ◽

Juan Carlos Gázquez-Abad

Keyword(s):

Consumer Behaviour ◽

Previous Experience ◽

Private Label ◽

Marketing Policy

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Impacts of the Production of Private Labels on Food Retailing and Its Suppliers in Hungary

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_15 ◽

2015 ◽

pp. 147-154

Author(s):

Gyongyi Jankune Kurthy ◽

Gyula Dudas

Keyword(s):

Private Labels ◽

Food Retailing

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Marketing Terminology Around Private Labels

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_14 ◽

2015 ◽

pp. 139-146

Author(s):

Jaqueline Medina Valencia

Keyword(s):

Private Labels

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Extending the Retail Brand to Non-traditional Products

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_13 ◽

2015 ◽

pp. 127-135

Author(s):

Elisa Martinelli ◽

Francesca de Canio ◽

Gianluca Marchi ◽

Marina Vignola

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Does PLB Name Really Matter for Retailers? A Case of Negative Publicity

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_9 ◽

2015 ◽

pp. 85-94 ◽

Cited By ~ 1

Author(s):

Hanna Gendel-Guterman ◽

Shalom Levy

Keyword(s):

Negative Publicity

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Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-20182-5_19 ◽

2015 ◽

pp. 185-192 ◽

Cited By ~ 1

Author(s):

Magda Nenycz-Thiel ◽

Giang Trinh

Keyword(s):

Private Labels ◽

National Brands ◽

Loyal Customers

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Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Implementation of the Product Life Cycle Concept in Private Label Management: Focus on the Growth Stage

Buying of Private Labels Across Categories: How Far Is too far?

Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

Impacts of the Production of Private Labels on Food Retailing and Its Suppliers in Hungary

Marketing Terminology Around Private Labels

Extending the Retail Brand to Non-traditional Products

Does PLB Name Really Matter for Retailers? A Case of Negative Publicity

Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications