Towards an Understanding of Motivations Underlying the Resistance of French Consumers

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_83 ◽

2015 ◽

pp. 280-282

Author(s):

Annie Stéphanie Banikema ◽

Dhruv Bhatli

Download Full-text