Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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117

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Published By Springer International Publishing

9783319241463, 9783319241487

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Global Brand Purchase Intentions and the South African Consumer

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_110 ◽

2015 ◽

pp. 364-373

Author(s):

James Haefner ◽

Al Rosenbloom ◽

Margaret Haefner

Keyword(s):

South African ◽

Purchase Intentions ◽

The South ◽

Global Brand

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Revealing Possibilities for Co-Branding – Focusing on Finnish Higher Education of Creative Economy

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_49 ◽

2015 ◽

pp. 151-158

Author(s):

Kati Suomi ◽

Ulla Hakala ◽

Arja Lemmetyinen

Keyword(s):

Higher Education ◽

Creative Economy ◽

Finnish Higher Education

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From Consumer Socialization to Status Consumption: A Cross Cultures Study among High School Students

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_54 ◽

2015 ◽

pp. 172-175

Author(s):

Thuy D. Nguyen ◽

Mariel Ma ◽

Lili Gai ◽

Waros Ngamsiriudom

Keyword(s):

High School ◽

High School Students ◽

Consumer Socialization ◽

School Students ◽

Status Consumption

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Towards an Understanding of Motivations Underlying the Resistance of French Consumers

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_83 ◽

2015 ◽

pp. 280-282

Author(s):

Annie Stéphanie Banikema ◽

Dhruv Bhatli

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Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_71 ◽

2015 ◽

pp. 234-239 ◽

Cited By ~ 2

Author(s):

Hilal Özen ◽

Nil Kodaz

Keyword(s):

Cultural Study ◽

Online Shopping ◽

Cross Cultural ◽

Cross Cultural Study

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Modelling Ethicality in Consumption: Bridging the Literature on Ethics

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_65 ◽

2015 ◽

pp. 209-209

Author(s):

Papaoikonomou Eleni ◽

Nicholas G. Paparoidamis ◽

Ruben Chumpitaz

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Influence of Group Characteristics on Individual Consumption when Sharing: An Exploratory Study on Television Viewing

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_64 ◽

2015 ◽

pp. 205-208

Author(s):

José-Domingo Mora

Keyword(s):

Exploratory Study ◽

Television Viewing ◽

Individual Consumption ◽

Group Characteristics

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Comparing Non-Users, Moderate Users and High Users of Self-Service Technologies in an Emerging Economy

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_45 ◽

2015 ◽

pp. 138-142

Author(s):

Sevgi Öztürk ◽

Selda Kıygı ◽

Ceyda Ürper ◽

Utku Özgür

Keyword(s):

Emerging Economy ◽

Self Service

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Translating Values into Teenage Fashion Wants in an Emerging Market

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_32 ◽

2015 ◽

pp. 106-108

Author(s):

Lina M. Ceballos ◽

Mauricio Bejarano

Keyword(s):

Emerging Market

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Perspectives on Destination Competitiveness – National Destination Competitiveness’ Influence on Regional Attractiveness

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_27 ◽

2015 ◽

pp. 89-92

Author(s):

Amata Ring ◽

Marco Maier

Keyword(s):

Destination Competitiveness

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Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Global Brand Purchase Intentions and the South African Consumer

Revealing Possibilities for Co-Branding – Focusing on Finnish Higher Education of Creative Economy

From Consumer Socialization to Status Consumption: A Cross Cultures Study among High School Students

Towards an Understanding of Motivations Underlying the Resistance of French Consumers

Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping

Modelling Ethicality in Consumption: Bridging the Literature on Ethics

Influence of Group Characteristics on Individual Consumption when Sharing: An Exploratory Study on Television Viewing

Comparing Non-Users, Moderate Users and High Users of Self-Service Technologies in an Emerging Economy

Translating Values into Teenage Fashion Wants in an Emerging Market

Perspectives on Destination Competitiveness – National Destination Competitiveness’ Influence on Regional Attractiveness

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications