Ambivalence in Ethnocentric Bias

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_121 ◽

2015 ◽

pp. 481-481

Author(s):

Ting-Hsiang Tseng ◽

George Balabanis ◽

Matthew Liu

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