Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

220

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319241821, 9783319241845

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Why Consumers Seek ‘Coolness’? Evidence from the Arab World

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_170 ◽

2015 ◽

pp. 710-710

Author(s):

Kaleel Rahman ◽

Gaurangi Laud

Keyword(s):

Arab World

Download Full-text

Cross-Functional Integration at the Frontline of the Retail Channel

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_9 ◽

2015 ◽

pp. 23-26

Author(s):

Hannah J. Stolze ◽

Diane A. Mollenkopf ◽

Daniel J. Flint

Keyword(s):

Functional Integration ◽

Retail Channel

Download Full-text

Sustainability Living in a Carbon Priced Economy: Trade-Offs in Purchasing and Practices and Sustainability Guilt

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_63 ◽

2015 ◽

pp. 247-255

Author(s):

Menuka Jayaratne ◽

Gillian Sullivan-Mort

Keyword(s):

Trade Offs

Download Full-text

A Social Identity Perspective of Customer Value Heterogeneity in Complex Industrial Solutions

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_34 ◽

2015 ◽

pp. 133-142

Author(s):

Daniel D Prior

Keyword(s):

Social Identity ◽

Customer Value ◽

Industrial Solutions

Download Full-text

Consumption Emotion, Satisfaction and Word of Mouth: A structural Study of Demographic Correlates Consumption Emotion, Satisfaction

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_30 ◽

2015 ◽

pp. 112-115 ◽

Cited By ~ 1

Author(s):

Prashant Mishra ◽

Madhupa Bakshi

Keyword(s):

Structural Study ◽

Word Of Mouth ◽

Demographic Correlates

Download Full-text

Climate Change Science Versus Climate Sceptics: Is the World Really Flat?

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_157 ◽

2015 ◽

pp. 643-653 ◽

Cited By ~ 1

Author(s):

David R. Low ◽

Lynne Eagle

Keyword(s):

Climate Change ◽

The World ◽

Climate Change Science

Download Full-text

Understanding the Decision-Making Processes Associated with Exercise

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_12 ◽

2015 ◽

pp. 42-45

Author(s):

Joshua D. Newton ◽

Fiona J. Newton ◽

Michael T. Ewing ◽

Leon Piterman ◽

Ben J. Smith ◽

...

Keyword(s):

Decision Making ◽

Decision Making Processes

Download Full-text

Strategically Social - Drivers and Patterns in Social Media Management

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_112 ◽

2015 ◽

pp. 426-434

Author(s):

Lukasz M. Bochenek ◽

Sam Blili

Keyword(s):

Social Media ◽

Media Management ◽

Social Media Management

Download Full-text

Dealing with Variability in Professional Services- The Role of Scripting Versus Improvisation

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_106 ◽

2015 ◽

pp. 408-409 ◽

Cited By ~ 1

Author(s):

Jessica Vredenburg ◽

Simon Bell

Keyword(s):

Professional Services

Download Full-text

Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church Community Context

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24184-5_101 ◽

2015 ◽

pp. 386-390

Author(s):

Riza Casidy ◽

Riza Casidy

Keyword(s):

Community Context ◽

Church Community ◽

Illegal Downloading

Download Full-text

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Why Consumers Seek ‘Coolness’? Evidence from the Arab World

Cross-Functional Integration at the Frontline of the Retail Channel

Sustainability Living in a Carbon Priced Economy: Trade-Offs in Purchasing and Practices and Sustainability Guilt

A Social Identity Perspective of Customer Value Heterogeneity in Complex Industrial Solutions

Consumption Emotion, Satisfaction and Word of Mouth: A structural Study of Demographic Correlates Consumption Emotion, Satisfaction

Climate Change Science Versus Climate Sceptics: Is the World Really Flat?

Understanding the Decision-Making Processes Associated with Exercise

Strategically Social - Drivers and Patterns in Social Media Management

Dealing with Variability in Professional Services- The Role of Scripting Versus Improvisation

Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church Community Context

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications