How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_161 ◽

2017 ◽

pp. 889-889

Author(s):

Wenkai Zhou ◽

Yu-Feng L. Lee ◽

Michael R. Hyman

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