Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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278

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Published By Springer International Publishing

9783319455952, 9783319455969

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How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_161 ◽

2017 ◽

pp. 889-889

Author(s):

Wenkai Zhou ◽

Yu-Feng L. Lee ◽

Michael R. Hyman

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Scarcity Appeals in Advertising: Comparison of Product Uniqueness and Popularity Signals—An Abstract

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_234 ◽

2017 ◽

pp. 1281-1282

Author(s):

Emi Moriuchi ◽

Christina Chung

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The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_232 ◽

2017 ◽

pp. 1265-1273 ◽

Cited By ~ 1

Author(s):

Peter Kaufman ◽

Chiharu Ishida Lambert ◽

Leigh Anne Donovan ◽

Kristina Kaufman

Keyword(s):

Capstone Course ◽

The Creation

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Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies: An (Extended) Abstract

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_162 ◽

2017 ◽

pp. 891-895 ◽

Cited By ~ 3

Author(s):

Huma Amir ◽

Wajid Rizvi

Keyword(s):

Perceived Risk ◽

Developing Economies ◽

Food Shopping

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Self-Expansion in Experiential Consumption: An Abstract

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_251 ◽

2017 ◽

pp. 1371-1371

Author(s):

Mark J. Pelletier ◽

Joel E. Collier

Keyword(s):

Experiential Consumption

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Structured Abstract: An Exploration and Typology of Exclusivity in Marketing

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_97 ◽

2017 ◽

pp. 521-523

Author(s):

Danny Upshaw ◽

Doug Amyx

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A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude Toward Endings as Precursors of Superstitious Beliefs: An Abstract

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_73 ◽

2017 ◽

pp. 395-396

Author(s):

Jeremy J. Sierra ◽

Michael R. Hyman ◽

Byung-Kwan Lee ◽

Taewon Suh

Keyword(s):

Cross Cultural ◽

Intrinsic Religiosity ◽

Superstitious Beliefs

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Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_48 ◽

2017 ◽

pp. 239-240

Author(s):

Moritz Jörling ◽

Stefanie Paluch

Keyword(s):

Empirical Study ◽

The Road ◽

Future Developments

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Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_35 ◽

2017 ◽

pp. 173-178

Author(s):

Adam Farmer ◽

Stacie F. Waites

Keyword(s):

Decision Making ◽

The Future

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Value Proposition Alignment: Estimating Sustainable Self-Service Technology Initiatives (An Extended Abstract)

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_32 ◽

2017 ◽

pp. 153-158

Author(s):

Peter Ekman ◽

Randle Raggio ◽

Steven Thompson

Keyword(s):

Value Proposition ◽

Self Service ◽

Self Service Technology ◽

Technology Initiatives

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Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract

Scarcity Appeals in Advertising: Comparison of Product Uniqueness and Popularity Signals—An Abstract

The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course

Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies: An (Extended) Abstract

Self-Expansion in Experiential Consumption: An Abstract

Structured Abstract: An Exploration and Typology of Exclusivity in Marketing

A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude Toward Endings as Precursors of Superstitious Beliefs: An Abstract

Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract

Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)

Value Proposition Alignment: Estimating Sustainable Self-Service Technology Initiatives (An Extended Abstract)

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications