Scarcity Appeals in Advertising: Comparison of Product Uniqueness and Popularity Signals—An Abstract

Creating Marketing Magic and Innovative Future Marketing Trends - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-45596-9_234 ◽

2017 ◽

pp. 1281-1282

Author(s):

Emi Moriuchi ◽

Christina Chung

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