Consumers’ Perceptions of and Responses to Advertising Creativity: An Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_57 ◽

2017 ◽

pp. 317-318

Author(s):

P. Demir ◽

J. El-Murad ◽

L. Mai

Download Full-text