Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

311

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319473307, 9783319473314

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Retail Therapy at the Train Station? Deferred and Instantaneous Perceived Values as Antecedents of Well-Being: An Application to Train Station Retailing

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_94 ◽

2017 ◽

pp. 485-497

Author(s):

Christine Gonzalez ◽

Béatrice Siadou-Martin

Keyword(s):

Well Being ◽

Train Station ◽

Perceived Values

Download Full-text

Audience in Flow: The Role of Authenticity (An Extended Abstract)

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_98 ◽

2017 ◽

pp. 519-524

Author(s):

Bilge Aykol ◽

Manolya Aksatan ◽

İlayda İpek

Download Full-text

Motivations for E-Cigarette Use Among Young Adults: An Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_71 ◽

2017 ◽

pp. 391-392

Author(s):

Janet Hoek ◽

Pamela Ling

Keyword(s):

Young Adults ◽

Cigarette Use

Download Full-text

Investigating the Role of Power and Willpower in Service Failures: An Extended Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_41 ◽

2017 ◽

pp. 229-233

Author(s):

Agung Sembada ◽

Yelena Tsarenko ◽

Dewi Tojib

Keyword(s):

Service Failures

Download Full-text

Motives of Consumers Who Participate in Social Media-Based New Product Idea Contests: An Extended Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_303 ◽

2017 ◽

pp. 1547-1551

Author(s):

Fabian A. Geise

Keyword(s):

Social Media ◽

New Product ◽

Product Idea

Download Full-text

Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_299 ◽

2017 ◽

pp. 1529-1533

Author(s):

Dalia Abdelrahman Farrag ◽

Sahar Mohammed Raafat

Keyword(s):

Factors Influencing ◽

Arab Origin

Download Full-text

Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_270 ◽

2017 ◽

pp. 1375-1376

Author(s):

Amro A. Maher ◽

Tamer H. Elsharnouby

Keyword(s):

Minority Community ◽

Indigenous Minority ◽

Consumer Acculturation

Download Full-text

Proposal of a Digital Identity Scale

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_235 ◽

2017 ◽

pp. 1219-1231

Author(s):

Romain Sohier ◽

Joël Brée

Keyword(s):

Digital Identity

Download Full-text

Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information (Extended Abstract)

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_22 ◽

2017 ◽

pp. 125-129

Author(s):

Julian K. Saint Clair ◽

Mitchell Hamilton ◽

Delancy Bennett

Download Full-text

An Information Theoretic Approach to Assessing Asymmetrically Shared Relationships Between Variables: An Extended Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_158 ◽

2017 ◽

pp. 809-813

Author(s):

Linda L. Golden ◽

Patrick L. Brockett ◽

Danae Manika ◽

Theresa A. Kirchner

Keyword(s):

Theoretic Approach ◽

Information Theoretic ◽

Information Theoretic Approach

Download Full-text

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Retail Therapy at the Train Station? Deferred and Instantaneous Perceived Values as Antecedents of Well-Being: An Application to Train Station Retailing

Audience in Flow: The Role of Authenticity (An Extended Abstract)

Motivations for E-Cigarette Use Among Young Adults: An Abstract

Investigating the Role of Power and Willpower in Service Failures: An Extended Abstract

Motives of Consumers Who Participate in Social Media-Based New Product Idea Contests: An Extended Abstract

Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract

Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract

Proposal of a Digital Identity Scale

Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information (Extended Abstract)

An Information Theoretic Approach to Assessing Asymmetrically Shared Relationships Between Variables: An Extended Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications