Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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TOTAL DOCUMENTS

311

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Published By Springer International Publishing

9783319473307, 9783319473314

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Effect of Customer Surveys on Nonrespondents’ Attitudes and Behaviors: An Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_157 ◽

2017 ◽

pp. 807-808

Author(s):

Kristina Schmidt ◽

Walter Herzog ◽

Maik Hammerschmidt

Keyword(s):

Attitudes And Behaviors ◽

And Behaviors

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Consumers’ Perceptions of and Responses to Advertising Creativity: An Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_57 ◽

2017 ◽

pp. 317-318

Author(s):

P. Demir ◽

J. El-Murad ◽

L. Mai

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Levels and Correlates of Awareness of Point-of-Purchase Tobacco Displays and Advertising

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_73 ◽

2017 ◽

pp. 399-412

Author(s):

Abraham K. Brown

Keyword(s):

Point Of Purchase

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An Exploration of the Perception of Brand Management and Marketing in Craftsmanship: Structured Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_178 ◽

2017 ◽

pp. 877-882

Author(s):

Jonathan Dézécot ◽

Nathalie Fleck

Keyword(s):

Brand Management

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On the Effectiveness of CSR Communication: The Roles of Ethical Labels, Prior CSR Record, and Consumer Skepticism (An Abstract)

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_56 ◽

2017 ◽

pp. 315-316

Author(s):

Valérie Swaen ◽

Catherine Janssen ◽

Shuili Du

Keyword(s):

Csr Communication ◽

Consumer Skepticism

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Consumer’s Response to Negative Corporate Social Responsibility Event—The Perspective of Construal Level Theory: An Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_251 ◽

2017 ◽

pp. 1287-1287

Author(s):

Aihwa Chang ◽

Timmy H. Tseng ◽

Pei-Ju Tung

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Construal Level Theory ◽

Construal Level ◽

Corporate Social

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Speaking of Arts and Exhibitions with Generation Y Consumers: An Extended Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_296 ◽

2017 ◽

pp. 1505-1509

Author(s):

Wided Batat

Keyword(s):

Generation Y

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Commercial Weight Loss Programs Changing Eating Behaviors for Good

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_11 ◽

2017 ◽

pp. 45-56

Author(s):

Joy Parkinson ◽

Sharyn Rundle-Thiele ◽

Margaret Allman-Farinelli

Keyword(s):

Weight Loss ◽

Eating Behaviors ◽

Weight Loss Programs

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Special Session: Big Data Analytics for Marketing (Contributed Session by the IÉSEG Center for Marketing Analytics (ICMA))

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_87 ◽

2017 ◽

pp. 463-464

Author(s):

Koen W. De Bock ◽

Kristof Coussement

Keyword(s):

Big Data ◽

Data Analytics ◽

Big Data Analytics ◽

Special Session ◽

Marketing Analytics

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Purchase Intention Toward Luxury Fashion Brands from the Social Comparison Perspective: An Extended Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-47331-4_247 ◽

2017 ◽

pp. 1277-1280

Author(s):

Hyo Jin Eom ◽

Yoo-Kyoung Seock

Keyword(s):

Social Comparison ◽

Purchase Intention ◽

The Social

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Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Effect of Customer Surveys on Nonrespondents’ Attitudes and Behaviors: An Abstract

Consumers’ Perceptions of and Responses to Advertising Creativity: An Abstract

Levels and Correlates of Awareness of Point-of-Purchase Tobacco Displays and Advertising

An Exploration of the Perception of Brand Management and Marketing in Craftsmanship: Structured Abstract

On the Effectiveness of CSR Communication: The Roles of Ethical Labels, Prior CSR Record, and Consumer Skepticism (An Abstract)

Consumer’s Response to Negative Corporate Social Responsibility Event—The Perspective of Construal Level Theory: An Abstract

Speaking of Arts and Exhibitions with Generation Y Consumers: An Extended Abstract

Commercial Weight Loss Programs Changing Eating Behaviors for Good

Special Session: Big Data Analytics for Marketing (Contributed Session by the IÉSEG Center for Marketing Analytics (ICMA))

Purchase Intention Toward Luxury Fashion Brands from the Social Comparison Perspective: An Extended Abstract

Marketing at the Confluence between Entertainment and Analytics - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications