Don’t Dare to Blur Our Boundaries: Balancing Between Current and Past Identities

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_234 ◽

2017 ◽

pp. 727-735

Author(s):

Justina Gineikiene ◽

Vida Skudiene

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