Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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254

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Published By Springer International Publishing

9783319660226, 9783319660233

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The Potential Benefits of Offering Suitable Mobile Commerce Experience to Your Customers: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_230 ◽

2017 ◽

pp. 719-719

Author(s):

Narongsak Thongpapanl ◽

Abdul R. Ashraf ◽

Luciano Lapa

Keyword(s):

Mobile Commerce ◽

Potential Benefits

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I Am Feeling Back to Those Days: The Three-Way Interaction Effect of Nostalgia, Age, and Gender on Youthfulness in Nostalgia Advertising: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_191 ◽

2017 ◽

pp. 575-575

Author(s):

Young K. Kim ◽

Mark Y. Yim

Keyword(s):

Interaction Effect ◽

Age And Gender ◽

And Gender

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Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_90 ◽

2017 ◽

pp. 251-252

Author(s):

Qin Zhang ◽

Manish Gangwar ◽

Brian Ratchford

Keyword(s):

Product Categories ◽

Retail Formats

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Global Country Social Responsibility: What Is It? An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_9 ◽

2017 ◽

pp. 17-18

Author(s):

Boryana V. Dimitrova ◽

Saejoon Kim ◽

Monique Bell ◽

Nikita Frantz

Keyword(s):

Social Responsibility

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The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_8 ◽

2017 ◽

pp. 15-16

Author(s):

Lan Jiang ◽

Matthew O’Hern ◽

Sara Hanson

Keyword(s):

Customer Support

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Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_79 ◽

2017 ◽

pp. 215-216

Author(s):

Peter Ekman ◽

Randle Raggio ◽

Jimmie Röndell ◽

Steven Thompson

Keyword(s):

Self Service

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Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_54 ◽

2017 ◽

pp. 143-144

Author(s):

Marcel Lichters ◽

Robert Möslein ◽

Marko Sarstedt ◽

Andreas Scharf

Keyword(s):

Acceptance Testing

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The Effects of Holistic Thinking Style on Attitude Toward Innovative Design: Role of Value Presentation: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_41 ◽

2017 ◽

pp. 105-106

Author(s):

Junghwa Jenny Hong ◽

Kyung-Ah Kay Byun

Keyword(s):

Thinking Style ◽

Innovative Design ◽

Holistic Thinking

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Investigating the Malinchism-Nationalism Paradox in Hispanic TV Advertising: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_236 ◽

2017 ◽

pp. 739-740

Author(s):

Adesegun Oyedele ◽

Monica D. Hernandez

Keyword(s):

Tv Advertising

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Don’t Dare to Blur Our Boundaries: Balancing Between Current and Past Identities

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-66023-3_234 ◽

2017 ◽

pp. 727-735

Author(s):

Justina Gineikiene ◽

Vida Skudiene

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Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Potential Benefits of Offering Suitable Mobile Commerce Experience to Your Customers: An Abstract

I Am Feeling Back to Those Days: The Three-Way Interaction Effect of Nostalgia, Age, and Gender on Youthfulness in Nostalgia Advertising: An Abstract

Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract

Global Country Social Responsibility: What Is It? An Abstract

The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract

Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract

Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract

The Effects of Holistic Thinking Style on Attitude Toward Innovative Design: Role of Value Presentation: An Abstract

Investigating the Malinchism-Nationalism Paradox in Hispanic TV Advertising: An Abstract

Don’t Dare to Blur Our Boundaries: Balancing Between Current and Past Identities

Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications