What Have We Learned so Far? Making CRM Make Money — Technology Alone Won’t Create Value

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_2 ◽

2004 ◽

pp. 7-22 ◽

Author(s):

Eric Almquist ◽

David Bovet ◽

Carla J. Heaton

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