Collaborative Customer Relationship Management
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TOTAL DOCUMENTS

16

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2

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Published By Springer Berlin Heidelberg

9783642055294, 9783540247104

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customer Management as the Origin of Collaborative Customer Relationship Management

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_1 ◽

2004 ◽

pp. 3-6 ◽

Author(s):

Alexander H. Kracklauer ◽

D. Quinn Mills ◽

Dirk Seifert

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Customer Management

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The Integration of Supply Chain Management and Customer Relationship Management

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_5 ◽

2004 ◽

pp. 57-69 ◽

Author(s):

Alexander H. Kracklauer ◽

D. Quinn Mills ◽

Dirk Seifert ◽

Michael Barz

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Chain Management

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Conclusions and Key Takeaways

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_16 ◽

2004 ◽

pp. 255-260

Author(s):

Alexander H. Kracklauer ◽

D. Quinn Mills ◽

Dirk Seifert

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New Ways of Category Management

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_14 ◽

2004 ◽

pp. 217-227

Author(s):

Alexander H. Kracklauer ◽

D. Quinn Mills ◽

Dirk Seifert ◽

Michael Leyk ◽

Steffen Rübke

Keyword(s):

Category Management

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CPFR — Views and Experiences at Procter & Gamble

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_12 ◽

2004 ◽

pp. 183-198 ◽

Author(s):

Peter Hambuch

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Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_9 ◽

2004 ◽

pp. 133-154

Author(s):

Frank T. Piller ◽

Ralf Reichwald ◽

Christian Schaller

Keyword(s):

Customer Loyalty

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Collaboration in CRM: Potentials and Challenges of an Individualization Based Approach

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_8 ◽

2004 ◽

pp. 109-132 ◽

Author(s):

Christian Schaller ◽

Frank T. Piller ◽

Ralf Reichwald

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What Have We Learned so Far? Making CRM Make Money — Technology Alone Won’t Create Value

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_2 ◽

2004 ◽

pp. 7-22 ◽

Author(s):

Eric Almquist ◽

David Bovet ◽

Carla J. Heaton

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How to Scale Your CPFR-Pilot

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_13 ◽

2004 ◽

pp. 199-214

Author(s):

Georg Engler

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Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_4 ◽

2004 ◽

pp. 46-56

Author(s):

Alexander H. Kracklauer ◽

Niko Warmbrunn

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Study Implementation

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