Collaboration in CRM: Potentials and Challenges of an Individualization Based Approach

Collaborative Customer Relationship Management ◽

10.1007/978-3-540-24710-4_8 ◽

2004 ◽

pp. 109-132 ◽

Author(s):

Christian Schaller ◽

Frank T. Piller ◽

Ralf Reichwald

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