There is substantial evidence that affectively charged words (e.g., party or gun) are processed differently from neutral words (e.g., pen), although there are also inconsistent findings in the field. Some lexical or semantic variables might explain such inconsistencies, due to the possible modulation of affective word processing by these variables. The aim of the present study was to examine the extent to which affective word processing is modulated by semantic ambiguity. We conducted a large lexical decision study including semantically ambiguous words (e.g., cataract) and semantically unambiguous words (e.g., terrorism), analysing the extent to which reaction times (RTs) were influenced by their affective properties. The findings revealed a valence effect in which positive valence made RTs faster, whereas negative valence slowed them. The valence effect diminished as the semantic ambiguity of words increased. This decrease did not affect all ambiguous words, but was observed mainly in ambiguous words with incongruent affective meanings. These results highlight the need to consider the affective properties of the distinct meanings of ambiguous words in research on affective word processing.
Image Colorization with an Affective Word
