Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_3 ◽

2022 ◽

pp. 29-41

Author(s):

Gesa Lischka ◽

Steffen Schmidt ◽

Jonathan T. Mall

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