Management for Professionals - Neuromarketing in Business
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Published By Springer Fachmedien Wiesbaden

9783658351847, 9783658351854

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Leveraging Neuroscience-Based Insights to Improve Customer Experience

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_7 ◽

2022 ◽

pp. 79-89

Author(s):

Ana Iorga ◽

Dipti Sapatnekar

Keyword(s):

Customer Experience

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Anticipated Regret in Decision-Making and Behaviour Change

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_10 ◽

2022 ◽

pp. 127-140

Author(s):

Davide Baldo ◽

Martin Schoeller

Keyword(s):

Decision Making ◽

Behaviour Change ◽

Anticipated Regret

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Multisensory Experiences in Digital Media

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_1 ◽

2022 ◽

pp. 1-13

Author(s):

Thomas Heinrich Musiolik

Keyword(s):

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Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_9 ◽

2022 ◽

pp. 109-125

Author(s):

Nadine Galandi ◽

Benny B. Briesemeister ◽

Thomas Kant ◽

Damaris Hagen

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A Good Product Name in the Semantic Network: Implicit Methods for Naming

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_2 ◽

2022 ◽

pp. 15-27

Author(s):

Solveigh P. Lingens ◽

Jonathan T. Mall

Keyword(s):

Semantic Network ◽

Implicit Methods ◽

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Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_4 ◽

2022 ◽

pp. 43-54

Author(s):

H. Steven Scholte ◽

Andries van der Leij ◽

Victor A. F. Lamme

Keyword(s):

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Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_3 ◽

2022 ◽

pp. 29-41

Author(s):

Gesa Lischka ◽

Steffen Schmidt ◽

Jonathan T. Mall

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Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_5 ◽

2022 ◽

pp. 55-66

Author(s):

Pedro R. Almeida ◽

Pedro S. Moreira ◽

Joseph D. Timson

Keyword(s):

Large Scale ◽

Valuation Model ◽

Sports Broadcasting

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Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_6 ◽

2022 ◽

pp. 67-77

Author(s):

André Weinreich

Keyword(s):

Economic Success ◽

Online Services

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Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience

Management for Professionals - Neuromarketing in Business ◽

10.1007/978-3-658-35185-4_8 ◽

2022 ◽

pp. 91-108

Author(s):

Benny B. Briesemeister ◽

Johanna Trebbe

Keyword(s):

Stationary Point ◽

Customer Experience ◽

Point Of Sale ◽

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