When Xmas Wishes are Brands: Wishing Behavior of Children

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_23 ◽

2012 ◽

pp. 303-319 ◽

Author(s):

Martin K. J. Waiguny ◽

Alexandra Pevny ◽

Ralf Terlutter

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