Advances in Advertising Research (Vol. III)
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32

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4

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Published By Gabler Verlag

9783834942906, 9783834942913

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

When Xmas Wishes are Brands: Wishing Behavior of Children

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_23 ◽

2012 ◽

pp. 303-319 ◽

Author(s):

Martin K. J. Waiguny ◽

Alexandra Pevny ◽

Ralf Terlutter

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The Perceived Usefulness of Online Review Sets: The Role of Balance and Presentation Order

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_14 ◽

2012 ◽

pp. 177-190

Author(s):

Nathalia Purnawirawan ◽

Patrick De Pelsmacker ◽

Nathalie Dens

Keyword(s):

Presentation Order ◽

Perceived Usefulness ◽

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Response to Probability Markers in Advertising of Hedonic and Utilitarian Services in Belgium and Croatia

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_1 ◽

2012 ◽

pp. 3-16

Author(s):

Ivana Busljeta Banks ◽

Patrick De Pelsmacker

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Subtle Sophistry or Savvy Strategy: Ethical and Effectiveness Issues Regarding Product Placements in Mass Media

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_18 ◽

2012 ◽

pp. 237-247 ◽

Author(s):

Lynne Eagle ◽

Yvette Morey ◽

Stephan Dahl

Keyword(s):

Product Placements

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The Potential Danger of Negative Free Publicity for the Consumer-Brand Relationship

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_30 ◽

2012 ◽

pp. 391-402

Author(s):

Maarten Tolboom ◽

Fred Bronner ◽

Edith Smit

Keyword(s):

Potential Danger ◽

Brand Relationship

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Creative Media Choice as a Marketing Signal

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_26 ◽

2012 ◽

pp. 343-351 ◽

Author(s):

Sara Rosengren ◽

Micael Dahlén

Keyword(s):

Media Choice ◽

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Masculinity Representations in Men’s Lifestyle Magazine Ads: A Cross-Ccultural and Cross-Racial Comparison

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_21 ◽

2012 ◽

pp. 275-290 ◽

Author(s):

Ping Shaw ◽

Yue Tan ◽

Kwangmi Ko Kim ◽

Hong Cheng

Keyword(s):

Lifestyle Magazine ◽

Racial Comparison

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The Impact of Message Sidedness on Adolescents’ Binge Drinking Intentions after Peer Pressure: The Moderating Role of Issue Involvement

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_6 ◽

2012 ◽

pp. 69-79

Author(s):

Erlinde Cornelis ◽

Verolien Cauberghe ◽

Patrick De Pelsmacker

Keyword(s):

Binge Drinking ◽

Peer Pressure ◽

Issue Involvement ◽

Message Sidedness ◽

Moderating Role

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Reducing Choice Conflict for Complex Products through Categorization

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_4 ◽

2012 ◽

pp. 43-54

Author(s):

Tobias Langner ◽

Martin Krengel

Keyword(s):

Complex Products ◽

Choice Conflict

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Effects of Slim and Heavy Advertising Models on Appearance, Self-Esteem and Product Evaluations

Advances in Advertising Research (Vol. III) ◽

10.1007/978-3-8349-4291-3_3 ◽

2012 ◽

pp. 29-42

Author(s):

Verena Hüttl ◽

Heribert Gierl

Keyword(s):

Self Esteem ◽

Product Evaluations ◽

Advertising Models

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