Behavioral economics, at broad level, superimpose many areas including Psychology and Economics. Behavioral economics by all means enhances the explanatory power of Economics as it provides it with a firm and more rational psychological basis. During the previous 20 years, many studies have explored different aspects of behavioral economics leading to introduction of the respective principles that pertain to human behavior. This article intends to provide an introduction to behavioral economics in its historical context. It also investigates the gaps that lie in the broad spectrum of behavioral economics.
Historical context of behavioral economics
