The effects of transaction methods on perceived contamination and attitude toward retailers

The Journal of Marketing Theory and Practice ◽

10.1080/10696679.2021.2000335 ◽

2022 ◽

pp. 1-11

Author(s):

Patrick B. Fennell ◽

Simbarashe Pasirayi ◽

Aaron Johnson ◽

Dan H. Rice

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