ScienceGate
Advanced Search
Author Search
Journal Finder
Blog
Sign in / Sign up
ScienceGate
Search
Author Search
Journal Finder
Blog
Sign in / Sign up
The Journal of Marketing Theory and Practice
Latest Publications
TOTAL DOCUMENTS
869
(FIVE YEARS 131)
H-INDEX
62
(FIVE YEARS 6)
Published By Informa Uk (Taylor & Francis)
1944-7175, 1069-6679
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
The effects of transaction methods on perceived contamination and attitude toward retailers
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.2000335
◽
2022
◽
pp. 1-11
Author(s):
Patrick B. Fennell
◽
Simbarashe Pasirayi
◽
Aaron Johnson
◽
Dan H. Rice
Download Full-text
Marketing through the eyes of senior management: Insights from Fortune 500 reporting
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.1994421
◽
2022
◽
pp. 1-22
Author(s):
Johanna Frösén
◽
David W. Stewart
Keyword(s):
Fortune 500
◽
Senior Management
Download Full-text
Why own when you can access? Motivations for engaging in collaborative consumption
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.1985939
◽
2022
◽
pp. 1-17
Author(s):
Jennifer L. Stevens
◽
Catherine M. Johnson
◽
Mark R. Gleim
Keyword(s):
Collaborative Consumption
Download Full-text
Are marketing practice and academia in sync? A look at the MSI priorities and marketing journal articles
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.1993739
◽
2022
◽
pp. 1-18
Author(s):
Esther Swilley
◽
Doug Walker
◽
Michael A. Chilton
Keyword(s):
Journal Articles
◽
Marketing Practice
Download Full-text
The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.2004379
◽
2021
◽
pp. 1-18
Author(s):
Valter Afonso Vieira
◽
Richie L. Liu
◽
Victor Galindo de Mello
Keyword(s):
Consumer Response
◽
The Self
◽
Self Concept
◽
Mediating Role
◽
Brand Engagement
◽
Analytic Review
Download Full-text
Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.1982648
◽
2021
◽
pp. 1-19
Author(s):
Sidney Anderson
◽
Steven W. Rayburn
◽
Jeremy J. Sierra
◽
Ken Murdock
◽
Anthony McGeorge
Keyword(s):
Futures Studies
◽
Buying Behavior
◽
Consumer Buying Behavior
Download Full-text
Whose view is it anyway? Media coverage of litigation in for-profit firms’ role in the opioid crisis
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.1979411
◽
2021
◽
pp. 1-17
Author(s):
Elizabeth T. Gratz
◽
Matthew E. Sarkees
◽
M. Paula Fitzgerald
Keyword(s):
Media Coverage
◽
For Profit
◽
Opioid Crisis
Download Full-text
Mobile wallets: achieving intention to recommend by brick and mortar retailers
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.1925920
◽
2021
◽
pp. 1-17
Author(s):
Shalini Nath Tripathi
◽
Shalini Srivastava
◽
Sushma Vishnani
Keyword(s):
Brick And Mortar
Download Full-text
Female-friend gift-card giving
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.1973903
◽
2021
◽
pp. 1-19
Author(s):
Stephanie T. Gillison
◽
Sharon E. Beatty
◽
Kristy E. Reynolds
Keyword(s):
Female Friend
◽
Gift Card
Download Full-text
Shoppers’ digital deal seeking: Charting new territory
The Journal of Marketing Theory and Practice
◽
10.1080/10696679.2021.1931890
◽
2021
◽
pp. 1-21
Author(s):
Stephanie T. Gillison
◽
Sharon E. Beatty
◽
William Magnus. Northington
Download Full-text
Load More ...
Sign in / Sign up
Close
Export Citation Format
Close
Share Document
Close