The Journal of Marketing Theory and Practice
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1944-7175, 1069-6679
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The effects of transaction methods on perceived contamination and attitude toward retailers

2022 ◽  
pp. 1-11
Author(s):  
Patrick B. Fennell ◽  
Simbarashe Pasirayi ◽  
Aaron Johnson ◽  
Dan H. Rice

Why own when you can access? Motivations for engaging in collaborative consumption

2022 ◽  
pp. 1-17
Author(s):  
Jennifer L. Stevens ◽  
Catherine M. Johnson ◽  
Mark R. Gleim
Keyword(s):  
Collaborative Consumption

Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective

2021 ◽  
pp. 1-19
Author(s):  
Sidney Anderson ◽  
Steven W. Rayburn ◽  
Jeremy J. Sierra ◽  
Ken Murdock ◽  
Anthony McGeorge
Keyword(s):  
Futures Studies ◽  
Buying Behavior ◽  
Consumer Buying Behavior

Mobile wallets: achieving intention to recommend by brick and mortar retailers

2021 ◽  
pp. 1-17
Author(s):  
Shalini Nath Tripathi ◽  
Shalini Srivastava ◽  
Sushma Vishnani
Keyword(s):  
Brick And Mortar

Female-friend gift-card giving

2021 ◽  
pp. 1-19
Author(s):  
Stephanie T. Gillison ◽  
Sharon E. Beatty ◽  
Kristy E. Reynolds
Keyword(s):  
Female Friend ◽  
Gift Card

Shoppers’ digital deal seeking: Charting new territory

2021 ◽  
pp. 1-21
Author(s):  
Stephanie T. Gillison ◽  
Sharon E. Beatty ◽  
William Magnus. Northington
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