A New Shopper Typology: Utilitarian and Hedonic Perspectives

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711017 ◽

2011 ◽

Vol 21 (2) ◽

pp. 102-113 ◽

Author(s):

Yun-Hee Kim ◽

Min-Young Lee ◽

Youn-Kyung Kim

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