Journal of Global Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

359

(FIVE YEARS 0)

H-INDEX

12

(FIVE YEARS 0)

Published By Informa Uk (Taylor & Francis)

1229-7119

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Young Chinese Consumers' Perceptions toward an U.S. Apparel Brand

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711014 ◽

2011 ◽

Vol 21 (2) ◽

pp. 72-82 ◽

Author(s):

Chae Mi Lim ◽

Youn-Kyung Kim ◽

Ning Yu

Keyword(s):

Chinese Consumers

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The Effects of Decision Control and the Number of Alternatives in Purchase Decision Processes

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711016 ◽

2011 ◽

Vol 21 (2) ◽

pp. 94-101 ◽

Author(s):

Hyun Joung Lee ◽

Peter J. Boyle ◽

Jong-Ho Lee

Keyword(s):

Decision Processes ◽

Purchase Decision ◽

Decision Control

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A New Shopper Typology: Utilitarian and Hedonic Perspectives

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711017 ◽

2011 ◽

Vol 21 (2) ◽

pp. 102-113 ◽

Author(s):

Yun-Hee Kim ◽

Min-Young Lee ◽

Youn-Kyung Kim

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Ethnic Identity's Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711013 ◽

2011 ◽

Vol 21 (2) ◽

pp. 55-71 ◽

Author(s):

Mark Cleveland ◽

Michel Laroche ◽

Nicolas Papadopoulos

Keyword(s):

Emerging Economies ◽

Consumer Ethnocentrism

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Latent Factors of Executional Elements Influencing Commercial Likeability: An Exploratory Study of Super Bowl Commercials

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711015 ◽

2011 ◽

Vol 21 (2) ◽

pp. 83-93 ◽

Author(s):

Kihan Kim ◽

Yunjae Cheong

Keyword(s):

Exploratory Study ◽

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The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711010 ◽

2011 ◽

Vol 21 (1) ◽

pp. 32-44 ◽

Author(s):

Eun Mi Lee ◽

Seong-Yeon Park ◽

Jae H. Pae

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Social

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Attitudes of Gen-X & Gen-Y Adults toward Participating in Mobile Phone Surveys: A Two-Phase Study

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711008 ◽

2011 ◽

Vol 21 (1) ◽

pp. 1-8 ◽

Author(s):

Jeff W. Totten ◽

Yung Kyun Choi

Keyword(s):

Mobile Phone ◽

Two Phase ◽

Gen Y ◽

Phase Study ◽

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Gender and Attitude to Fair Trade: Examination of the Mediation Effect by Consumer Social Mindedness

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711009 ◽

2011 ◽

Vol 21 (1) ◽

pp. 23-31

Author(s):

Eugene Song

Keyword(s):

Mediation Effect

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Apparel Product Quality: Its Nature and Measurement

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711012 ◽

2011 ◽

Vol 21 (1) ◽

pp. 66-75 ◽

Author(s):

Dale Rayman ◽

David J. Burns ◽

Cherilyn N. Nelson

Keyword(s):

Product Quality ◽

Apparel Product

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Overreliance on Statistical Testing Logic in the Empirical Testing of Theories and Hypotheses

Journal of Global Academy of Marketing Science ◽

10.1080/12297119.2011.9711011 ◽

2011 ◽

Vol 21 (1) ◽

pp. 45-54 ◽

Author(s):

Hyun-Chul Cho ◽

Shuzo Abe

Keyword(s):

Statistical Testing ◽

Empirical Testing

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