Identifying Customer Evangelists

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012007 ◽

2015 ◽

pp. 175-206 ◽

Cited By ~ 3

Author(s):

Nathalie Collins ◽

Hanna Gläbe ◽

Dick Mizerski ◽

Jamie Murphy