Brand Meaning Management - Review of Marketing Research
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19

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5

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Published By Emerald Group Publishing Limited

9781784419325, 9781784419318

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Review of Marketing Research

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012020 ◽

2015 ◽

pp. ii

Keyword(s):

Marketing Research

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What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012001 ◽

2015 ◽

pp. 1-27 ◽

Author(s):

Allison R. Johnson ◽

Matthew Thomson ◽

Jennifer Jeffrey

Keyword(s):

Brand Authenticity

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Brand Remixing: 3D Printing the Nokia Case

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012003 ◽

2015 ◽

pp. 53-81 ◽

Author(s):

Aric Rindfleisch ◽

Matthew O’Hern

Keyword(s):

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Series Introduction: Meaning of Research and Research on (Brand) Meaning

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012014 ◽

2015 ◽

pp. xi-xiii

Keyword(s):

Series Introduction ◽

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Identification and Attachment in Consumer-Brand Relationships

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012006 ◽

2015 ◽

pp. 151-174 ◽

Author(s):

Sankar Sen ◽

Allison R. Johnson ◽

C. B. Bhattacharya ◽

Juan Wang

Keyword(s):

Brand Relationships

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Nothing Matters More to People than People: Brand Meaning and Social Relationships

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012005 ◽

2015 ◽

pp. 121-149 ◽

Author(s):

Aaron C. Ahuvia

Keyword(s):

Social Relationships ◽

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Previous Volume Contents

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012021 ◽

2015 ◽

pp. xv-xxxii

Keyword(s):

Previous Volume

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List of Contributors

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012015 ◽

2015 ◽

pp. vii-viii

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Editorial Advisory Board

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012012 ◽

2015 ◽

pp. ix-x

Keyword(s):

Advisory Board ◽

Editorial Advisory

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Copyright Page

Brand Meaning Management - Review of Marketing Research ◽

10.1108/s1548-643520150000012011 ◽

2015 ◽

pp. iv

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