Most of manufacturing firm aims to optimize their Supply Chain in-terms of improved profitability of their products through value Addition. This study takes a critical look into the factors that affect the Performance of internal supply chain with respect to specific criteria’s. Accordingly, ranking these factors to get the critical dimensions of supply chain performance in the manufacturing industry. A semi-structured interview with the pre-defined set of questions used to collect the responses from decision makers of the firm. Multi criteria decision-making tool called TOPSIS is used to evaluate the responses and rank the factors. The results of this indicate that supplier relationship and inventory planning were most principal factors positively influencing on-time delivery of the product, production flexibility, cost savings, additional costs. This study helps to identify and optimize the process parameters using objective and subjective evaluation approach. The combined influence of thought process of manager to optimize the internal supply chain is extracted in this work
STRATEGIC EVALUATION IN OPTIMIZING THE INTERNAL SUPPLY CHAIN USING TOPSIS: EVIDENCE IN A COIL-WINDING MACHINE MANUFACTURER