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Vol 27 (8) ◽  
pp. 1611-1629 ◽  
Author(s):  
Chun-Hung Chiu ◽  
Tsan-Ming Choi ◽  
Xin Dai ◽  
Bin Shen ◽  
Jin-Hui Zheng
Keyword(s):  
Social Influences ◽  
Budget Allocation ◽  
Variance Analysis ◽  
Optimal Advertising ◽  
Advertising Budget ◽  
Mean Variance

ASSESSMENT OF ADVERTISING BUDGET ALLOCATION EFFECTIVENESS BY MULTITOUCH RESEARCH

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Vol 4 (71) ◽  
pp. 191-201
Author(s):  
N.A. Pletneva ◽  
◽  
A.V. Kashkovsky ◽  
K.V. Evdokimov ◽  
◽  
...  
Keyword(s):  
Budget Allocation ◽  
Advertising Budget

Mean-variance analysis for indivisible assets

Omega ◽  
1981 ◽  
Vol 9 (1) ◽  
pp. 77-88 ◽  
Author(s):  
M Chapman Findlay ◽  
Richard D McBride ◽  
Jonathan S Yormark ◽  
Stephen D Messner
Keyword(s):  
Variance Analysis ◽  
Mean Variance

Mean‐variance analysis with REITs in mixed asset portfolios

2006 ◽  
Vol 32 (12) ◽  
pp. 955-968 ◽  
Author(s):  
Doug Waggle ◽  
Gisung Moon
Keyword(s):  
Variance Analysis ◽  
Mean Variance
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