Book Review: The Play Theory of Mass Communication

Journal of Marketing Research ◽

10.1177/002224376700400417 ◽

1967 ◽

Vol 4 (4) ◽

pp. 407-408

Author(s):

Harold Mendelsohn

Keyword(s):

Mass Communication ◽

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Book Review: III. Pastoral—Practical Studies: The Play Theory of Mass Communication

Review & Expositor ◽

10.1177/003463736806500353 ◽

1968 ◽

Vol 65 (3) ◽

pp. 384-384

Author(s):

Lucien Coleman

Keyword(s):

Mass Communication ◽

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The Process and Effects of Mass Communication (Book Review)

College & Research Libraries ◽

10.5860/crl_17_03_267 ◽

1956 ◽

Vol 17 (3) ◽

pp. 267-271

Author(s):

LeRoy Charles Merritt

Keyword(s):

Mass Communication

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Beyond Media: New Approaches to Mass Communication (Book Review)

College & Research Libraries ◽

10.5860/crl_40_04_365 ◽

1979 ◽

Vol 40 (4) ◽

pp. 365-365

Author(s):

Mary B. Cassata

Keyword(s):

Mass Communication ◽

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Book Review: Media No Medea …: The Effects of Mass Communication

Journal of Marketing ◽

10.1177/002224296102500528 ◽

1961 ◽

Vol 25 (5) ◽

pp. 125-126

Author(s):

Charles M. Powell

Keyword(s):

Mass Communication

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Book Review: Advertising: Mass Communication in Marketing, Third Edition

Journal of Marketing ◽

10.1177/002224297203600226 ◽

1972 ◽

Vol 36 (2) ◽

pp. 107-108

Author(s):

William G. Orthman

Keyword(s):

Mass Communication

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The Play Theory of Mass Communication

American Journal of Psychotherapy ◽

10.1176/appi.psychotherapy.1968.22.4.691 ◽

1968 ◽

Vol 22 (4) ◽

pp. 691-692

Author(s):

Alan Weingrad

Keyword(s):

Mass Communication ◽

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Book Review: McQuail's Mass Communication Theory

Media International Australia ◽

10.1177/1329878x1113900136 ◽

2011 ◽

Vol 139 (1) ◽

pp. 174-175

Author(s):

Dugald Williamson

Keyword(s):

Mass Communication ◽

Communication Theory ◽

Mass Communication Theory

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Book Review: On Target with the Media …: Selective Mass Communication

Journal of Marketing ◽

10.1177/002224296903300327 ◽

1969 ◽

Vol 33 (3) ◽

pp. 105-106

Author(s):

Flemming Hansen

Keyword(s):

Mass Communication ◽

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Book Review: Plus Two Bonuses …: Advertising: Mass Communication in Marketing

Journal of Marketing ◽

10.1177/002224296502900122 ◽

1965 ◽

Vol 29 (1) ◽

pp. 105-105

Author(s):

Charles G. Walters

Keyword(s):

Mass Communication

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Book Review: The Mediated World: A New Approach to Mass Communication and Culture, by David T. Z. Mindich

Journalism & Mass Communication Educator ◽

10.1177/1077695820950140 ◽

2020 ◽

Vol 75 (4) ◽

pp. 506-507

Author(s):

Adam W. Tyma

Keyword(s):

Mass Communication ◽

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